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| EDITORIALS & LETTERS
2007 » BACK
TO EDITORIALS & LETTERS INDEX |
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December
2007/January 2008
How Much IS Your Beer Worth? Tom
Dalldorf |
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| With water still readily,
but not steadily, available and yeast posturing for the
next pitch, barley malt and hops are becoming more endangered
by the hour. Yes, two of the four ingredients in beer
are very much in short supply. Given our government's
“born again” awareness that energy sources
are being depleted and its concomitant endorsement of
"alternative" fuels, farmers are turning in
droves from barley production to corn and other grains
more suitable to the production of ethanol (a process
requiring almost as much petroleum in its production as
it supposedly replaces).
The cost to produce brewing barley has gone up as much
as 38 percent, while in Europe the price of brewing
barley is projected to be up as much as 50 percent.
(Only about 10 percent of the barley grown in the world
is of the quality required for brewing.) The price of
hops, essential for craft beer and the increasingly
hop-infused styles we love, are reported to be up by
30 percent due to heavy summer rains, decreased production
and the desire on the part of the big brewers for high-alpha
hops. Growers are turning away from the low-yield and
more fragile noble hops that give craft beer its signature
aromas and flavor.
A 25 percent fuel-related increase is expected for
glass bottle prices. Combine these cost increases with
a 12 percent hike in freight-related costs, and it adds
up to major beer-price hikes for the remainder of 2007
and for early 2008. Obviously, prices are going up.
What's a beer lover to do?
Consider just how inexpensive the best beers in the
world are. Wine lovers pay extraordinary sums of money
for what the "experts" tell them is the best
(and usually the scarcest). Even a mediocre chardonnay
goes for $10 or more, whereas some truly great beers
can be had for less than that. In the face of scarce
brewing resources and increasing prices, the good-beer
enthusiast needs to prioritize expenditures and be prepared
to allocate more money to the object of his/her passion.
Our brewers are fearful of an uncertain economic future
and need to feel the love from supporters who understand
the current situation and are willing to step up and
pay for the quality and character they demand.
At a time when craft beer sales are surging and beer
drinkers are enjoying ever-more-flavorful and assertive
beers, there simply is no other option than to pay more
for your beer. The survival of the industry may hang
in the balance. This is still a great time to be a beer
lover, but bargain pricing may be a fond memory for
some time to come. |
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| LETTERS
TO THE EDITOR (Dec 2007/Jan 2008) Dear
Editor:
Whilst enjoying a fresh local brew and perusing
my latest edition of the Celebrator Beer News,
I could not help but notice that, for the second
time, you featured a smiling, old, large white
guy named Dave in a black shirt on the cover.
Both Daves run well-thought-of drinking establishments
and are, I am sure, more than deserving of the
front page tribute. I was wondering if you intended
to go for the "full Dave" in the Celebrator's
December edition and achieve a "hat trick"
by featuring a third publican named Dave?
Ken Hickmott
Burlingame, California
Dear Ken:
All right, get back to work. You know very
well what's on the cover. You just designed it.
Very funny. Har har. I hope you were off the clock
when you sent that e-mail. — Ed. |
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October/November
2007
Michael Jackson, 1942–2007
Tom Dalldorf |
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| Michael Jackson, best known
as the "Bard of Beer" and the world's leading
authority on beer and whisky, died of a heart attack at
his home in London in the early morning of August 30.
His body was found by his housekeeper in his bathroom.
Michael had been suffering from Parkinson's disease complicated
by adult diabetes.
Michael was the first journalist to take the subject
of beer to an art form. His early work rhapsodized the
pub culture found in the great beer bars of England
and heralded the existence of the classic beers of the
world. These works and the many more that came during
his prolific life left an extraordinary legacy. To know
beer is to read Michael Jackson.
Michael's relationship with the Celebrator
began when founding publishers Bret and Julie Nickels
contacted him about the magazine's impending launch
in January 1988. His first contribution to the Celebrator
was an interview with Bret and his attendance at a beer
dinner hosted by Klaus Lange of the Seacliff Café
and Vest Pocket Brewery in San Francisco. His was the
cover feature for the June/July 1988 issue.
Also in that issue is a picture of Michael attending
a beer dinner, surrounded by early beer pioneers from
the San Francisco Bay Area including Mark Carpenter,
Anchor Brewing; Judy Ashworth, Lyon's Brewery of Dublin;
Steve Norris, Home Brew Company; Brendan Moylan, then
with an import company; Ken Vermes, Scottish & Newcastle;
Ed Chainey, beer distributor; and Celebrator
staffers, including Bret and Julie.
Michael's comments on the dinner give insight into
his manner and passion for beer:
"It exceeded my expectations of a very special
and spectacular meal. The idea of using beer as both
an accompaniment and ingredient in food is something
I've been trying to promote myself."
We at the Celebrator Beer News are saddened
by the loss of such an influential and forceful presence
in the good-beer movement. Michael brought a journalist's
energy and ethic and a poet's heart to the subject of
beer. The good beer story started with Michael Jackson,
and his legacy will be inherent in all that is to come
from those inspired by his great work. We at the Celebrator
and all those who love great beer have lost a friend
and champion. |
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| LETTERS
TO THE EDITOR (Oct/Nov 2007) Dear
Editor:
It was great running into you at the Anchor booth
at the Mammoth Lakes Bluesapalooza last weekend.
Congratulations on your 19 years of publishing
the best brewspaper in the country! Here's wishing
you another 19!
Cheers,
Miles Jordan
Chico, California
Dear Miles:
Thanks for your support. Bluesapalooza was
a hoot! Read our story in this issue. Don't forget
Beerapalooza coming up February 9–17, 2008;
the Double IPA Fest in Hayward; the Barleywine
Fest at the Toronado; and the 20th anniversary
of the Celebrator on Sunday, February 17. Mark
your calendar and don't miss it! — Ed.

Dear Editor:
The amount of great content you guys stuff into
that magazine is simply ridiculous. What I also
enjoy is that it delves so deeply into the brewing
culture and helps familiarize the reader with
local brewers, their brews and the people who
help make those brews possible. Most magazines
just skim the top of the culture; your magazine,
in simple terms, is the culture. I owe you some
beers next time you get to stop in!
Cheers,
Dave Domrese
The Firkin
Libertyville, Illinois
Dear Dave:
High praise indeed. Our goal is to continue
to live up to it… and collect on that pint!
— Ed. |
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August/September
2007
The Peripatetic Beer Traveler Tom
Dalldorf |
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| If there is a philosophy of
beer traveling, it might involve more than study, preparation
and packing. The discerning beer traveler is skilled at
focusing his limited travel time and budget on the truly
worthy and at absorbing as much of the spirit and intangibles
of the destination as possible along with its beer. There
are many guides to various beer regions, but few offer
the insight, knowledge and experience that make them essential
to the well-planned beer excursion. It is the instinct
for appreciating quality, substance and culture that differentiates
the true beer-ophile from the merely thirsty beer tourist.
Has anyone traveled more extensively or written more
eloquently on the subject of beer than Michael Jackson?
His astounding life work is a resource for any true
beer traveler. To read Michael on a particular brewery
or location is to be immersed in the history, culture
and idiomatic peculiarities of the subject as well as
the beer. He has the journalist's eye toward factual
reporting, the anthropologist's ability to surmise antecedents,
and the poet's ability to make words speak to each other
to see what they have to say to one another.
No one man can cover the vast and constantly changing
world beer beat, but Michael seems to have taken a pretty
good shot at it. Others who have excelled at beer travelogue-ing
in the King's English include Tim Webb (especially in
the environs of Belgium and Holland), Roger Protz and
our own Stephen Beaumont. From them you may expect more
than where to stay and what to drink. You will derive
pleasure and inspiration absorbing their considered
evaluations, and you will have the benefit of their
time spent in pursuit of beery perfection.
As this issue was going to press, we learned of the
sad passing of a worthy beer traveler who dedicated
much of his later life to the pursuit of great beer
and beer culture. John White was a fit and energetic
62 when he died of heart failure. His travels are well
documented on his website, whitebeertravels.co.uk.
Raise your glass and give a smile to his memory. |
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| LETTERS
TO THE EDITOR (Aug/Sep 2007) Dear
Editor:
Thank you for the favorable mention of our band
in your coverage of the 11th annual Boonville
Beer Festival. We love the tag line, "a callous
disregard for disciplined performances."
And in the swimsuit edition, no less! We added
your quote to our Web site, and we'd be glad to
open for your band anytime.
Thanks,
Janna Ostoya
Humboldt Firkin Tappers
Humboldt, California
Dear Janna:
You guys rocked the fest! Next time we want
to get our Firkin Tapped, we're calling you! —
Ed.

Dear Editor:
The Celebrator Beer News is the best
brew newspaper in the U.S.A.! I have read every
word of every issue since the CBN's birth some
19 years ago. I have watched it evolve into the
large, colorful format that now sets the standard
for beer publications. I read the entire issue
the day I receive it and then spend a lot of time
drinking great beer while waiting for the next
issue. I am a lifetime subscriber and am happy
to pay a little extra for the faster mail delivery.
In the April/May 2007 issue, I particularly enjoyed
the article titled “Limey's Lupulin Lament.”
I also enjoyed immensely the article titled “Kaua'i
Revisited.”
However, I am disappointed that you stopped publishing
the results of the GABF. I have always counted
on the Celebrator to be the place where
I can find the GABF results list. Being among
the 30 percent of Americans who are not online,
I feel that I shouldn't need a computer to get
this significant information. Please reconsider
your position on the GABF results. Regardless
of what you choose, thanks for the great job you
and your top-notch staff do!
Catskill Bill
Hurleyville, New York
Dear Bill:
Wow! Thanks for the high praise. Glad you've
been following the beer story through the pages
of the Celebrator for the whole run. We're coming
up on our 20th anniversary. Hope you can join
us in the Bay Area for the celebrations. Sorry
we had to drop the GABF list. Just write the Brewers
Association, 736 Pearl St., Boulder, CO 80302,
and they will send you the results. As our new
Hurleyville marketing director, what size T-shirt
would you like? — Ed. |
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June/July
2007
Unprecedented Sales Growth For Craft Beers
Tom Dalldorf |
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| The major theme of this year's
Craft Brewers Conference in Austin, Texas, celebrated
unprecedented sales growth for craft beers in a stagnant
beer market. And, that growth rate is stunning. Consider
that overall beer sales are down a percentage point whereas
craft beer sales were up some 16 per cent. The large domestic
light lager producers (Anheuser Busch, SABMiller, MolsenCoors)
have had to swallow declining sales for several years.
For industry leader Anheuser Busch, the revenue data for
2005 and 2006 rose just 5% while profits fell some 12%.
This does not play well with stockholders or Wall Street.
Scan data from Information Resources Inc., the company
that tracks retail supermarket data, indicates craft
beer sales are up by a stunning 17.8% for 2006, a better
performance than any other alcohol beverage category.
With over 1400 breweries producing richly flavored "craft"
brewed beer around the country, it should be noted that
over three quarters of those sales came from the top
50 craft brewing companies. There is a lifestyle change
at work here and people really are choosing "better
beer" for their social and recreational imbibing.
“Beer made by small, independent and traditional
breweries is definitely an American success story,”
states Paul Gatza, Director of the Brewers Association.
“People are trading up and that is what is creating
such strong demand for craft beer."
The craft beer segment in total now amounts to 6.7
million barrels of wonderful, flavorful, life-enhancing
beer per year. Total craft beer industry sales have
grown 31.5% over the last 3 years and early 2007 indicators
point toward accelerating sales growth.
There is no geographic lock on the production of craft
beer but California is home to seven of the top craft
breweries. Colorado has five and Oregon and Wisconsin
each host four of the top producers. The rest are spread
around the country. Good beer is seemingly everywhere.
And you, gentle reader, are the cause of it all. Your
casual interest in unusual beers, your curiosity in
brewing your own exotic brews, your insistence on quality
and flavor, your dogged tenacity in seeking out new
breweries, your proselytizing — letting others
know of your beery preferences — all serve to
raise the good beer bar and enhance the appreciation
of the very best that today's brewers have to offer.
We hope you are proud of yourself. |
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| LETTERS
TO THE EDITOR (Jun/Jul 2007) Dear
Editor:
Congrats on the Celebrator's 19th anniversary.
You are the best, and it's easy to see why you
have stayed in business for so long. Many, many
more prosperous years!
Be of good cheer,
Rich La Susa, brewery historian
Gold Canyon, Arizona
Dear Rich:
Many, many thanks for your support and tips
on brewery openings and closings. A Celebrator
tie-dyed T-shirt is in the mail to you. Tie-dye
is great for not showing beer spills. —
Ed.

Dear Editor:
Here is the business card for Rabbit's Foot Meadery
in Sunnyvale, which is also Red Branch Cider Company
and a brewery (no name). The Belgian-style golden
ale was 8% abv, with honey substituted for half
the candi sugar. It was named the Gaelic word
for Devil. The owner lived in Ireland for a few
years.
Tim White
Hayward, California
Dear Tim:
Thanks for the tip. We'll make the changes
in our Hop Spots. We have a T-shirt with your
name on it. Actually, the Celebrator's name is
on it, but you know what we mean. — Ed.

Dear Editor:
Keep my Beer News magazine a’comin’.
Next to Sports Illustrated's Swimsuit Edition,
yours is the best! I forgot — did you talk
about beer that month? Hmm, maybe I need to get
out more often. You guys are the best.
Thanks,
Perry Lang
Valley Village, California
Dear Perry:
No, YOU are the best. And we held your letter
to put it in our annual Swimsuit Edition. Hope
you enjoy. And be sure to look at the beer news
too! — Ed. |
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April/May
2007
Are National Media Prejudiced Against Beer?
Tom Dalldorf |
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| CNN’s Anderson Cooper
reported recently on a new pill to treat alcoholism. Out
of 20 clips of alcoholic beverages used to illustrate
the piece, 15 were of beer and five pictured hard liquor.
None showed wine being consumed. May we assume from this
report that only beer and hard liquor — two-thirds
to one-third — contribute to alcoholism, and wine
not at all? Hardly. Wine, as the sacrosanct beverage of
the privileged classes, seems to be above consideration
or inclusion by mass media as contributing to our nation’s
alcohol problems. It can’t be the advertising dollars,
as beer ads outspend those of wine by a huge margin.
New York City Mayor Michael Bloomberg uncorked a feud
recently when he endorsed wine drinking while listening
to music in the park yet banned beer consumption at
a Brooklyn beach fundraiser for 9/11 victims. The city’s
open-container law bans alcohol in parks and beaches
— subject, of course, to the wine-loving mayor’s
whims. The press had a field day with headlines like
“Beer Bums vs. Wine Snobs” and “Class
debate about beer-wine rules ferments.”
Recently, Oregon’s state liquor authority, the
OLCC, ruled that the Oregon Brewers Festival, soon to
celebrate its 20th anniversary as a family-friendly
event, would no longer be allowed to have anyone under
21 on site during the event. Naturally, the OLCC still
allows persons under 21 to accompany parents to the
state’s many wine-tasting events.
This outrageous discrimination against beer drinkers
needs to be addressed at every level! Start with your
local media: Write letters to the editor or call radio
and TV stations to object to such liquid abuse of the
equal protections of the law guaranteed by our Constitution.
Call or write your legislators and let them know what
you think of the absurd dual-standard treatment beer
enthusiasts are getting.
Beer has half the alcohol of wine and much less than
spirits. It is, in moderation, known to provide many
life- and health-enhancing contributions — perhaps
more so than wine, according to recent medical research.
“The wine people have made a very impressive marketing
ploy. I think it’s a snow job,” says Dr.
Norman Kaplan, a hypertension specialist at the University
of Texas Southwestern Medical Center in Dallas. “Most
people are convinced if you are going to get any benefit,
it’s going to be from red wine.”
Beer drinkers need to be as proactive and vigilant
as wine drinkers in getting the “good beer”
message to the media and before the public. Beer drinkers
need not, and should not, settle for less. |
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| LETTERS
TO THE EDITOR (Apr/May 2007) Dear
Editor:
We enjoy the Celebrator and are always
looking forward to the next issue. We carry the
"Hop Spots" guide religiously in our
travels. Your contributing writers are entertaining
and informative. We both love the inventive advertising.
Hard work and creativity show in the published
results.
Cheers,
Wendy and Charlie Tvrdik
Vacaville, California
Dear Wendy and Charlie:
OK, you got the job. You are our new PR directors.
Congratulations! — Ed.

Dear Editor:
Besides my toothbrush, I always have a copy of
the latest issue of the Celebrator when
I travel around the U.S. It is a great resource
to find great beer in Any City, USA. Not every
pub, brewpub, etc., is listed, but that is when
you hoist a pint or two with the locals to see
where other great beer can be found in the area.
Case in point: Recently, my travels took me to
Columbus, Ohio. There were no listings in my Celebrator.
However, I did find two great brewpubs in Columbus:
Columbus Brewing Company and the Elevator Brewing
Company.
On a bummer note, I found this out a couple of
weeks ago when I was in our nation's capital:
the John Harvard's Brew House in Washington, D.C.,
is closed, with the brewing equipment making its
way to Missouri. Keep up the great work, and I
will keep looking for great beer!
Cheers,
Matt Simanski
Irvine, California
Dear Matt:
Thanks for the kind words. We can't possibly
list every good beer location in the country,
but we do try to list all breweries and brewpubs
in the western U.S. and all good beer places that
carry the Celebrator. Thanks for the new additions.
We'll try to get them in our pages. — Ed. |
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February/March
2007
That Was The Beer Year That Was Tom
Dalldorf |
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| Craft beer is the fastest-growing
segment of the beverage alcohol industry in the U.S. According
to the Brewers Association in Boulder, Colo., whose job
it is to track such things, the “good beer”
segment of the alcoholic beverage pie grew by 11 percent
in the first half of 2006, and all indications are that
it will top that when the stats for the year are announced.
Are we returning to the heady days of the early ’90s
with 40–50 percent growth per year? Not likely.
What is impressive is that the current growth is, ahem,
sustainable, and it is equally unlikely that we will face
another precipitous crash like we did in ’96–97,
when profit-seekers abandoned the industry and ill-considered
ventures foundered.
Craft-beer growth as a percentage has exceeded that
of imports for two years straight. The large brewers
are now quite active in the import and craft segments,
looking for brands and properties that will contribute
to their growth and stockholders’ equity. Anheuser-Busch
has been the most active, as one would expect of the
country’s largest brewing enterprise, with new
“craft-style” beers and new extensions for
its legacy brands. A-B’s extensive network of
distributors, numbering some 600 around the country,
were once limited to A-B’s in-house brands (if
they wanted to maintain best relations with the brewing
giant).
Now the brewer is providing a cornucopia of brands
and imports, with new acquisitions and distribution
deals being announced at a frightening rate. Toward
the end of 2006, A-B announced a distribution deal with
InBev that included brands such as Stella Artois, Bass,
Hoegaarden, Beck’s, Leffe and many others. Just
recently, the brewing giant shocked the beer world by
seemingly putting its longtime trademark dispute on
the back burner and agreeing to distribute Czech brewer
Budejovicky Budvar’s (Budweiser Budvar) Czechvar
Premium Czech lager in the U.S.
As America’s beer tastes continue to change,
as our awareness of health and sobriety issues mediate
our beverage choices, craft beer’s allure as the
better beer choice is manifested in our purchases. Continued
long-term research suggests that moderate drinking can
lower the risk of a fatal heart attack by 30 percent
or more. Those of us already familiar with the flavor
rewards of great beer are sharing this information with
friends and family, contributing to an ever-expanding
universe of good beer choices and good beer drinkers.
Indeed, 2007 should be a great year for great beer. |
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| LETTERS
TO THE EDITOR (Feb/Mar 2007) Dear
Ladies and Gentlemen:
Thank you for all the good Celebrator
issues you sent me. The magazine is great and
a good help for my next vacation in the U.S.
All the best,
Horst Wasdenmeier
Remshalden, Germany
Dear Horst:
Thank you for your appreciation of great beer
and your subscription support of the Celebrator.
Perhaps we'll meet on the beer trail, hopefully
in Germany! — Ed.

Dear Editor:
I read a letter from Mr. Eric Wilderson in the
December 2006 issue of the Celebrator.
He mentioned Sequoia Brewing's new pub and his
concern that he can't find the Celebrator there.
In your response, you said Fresno is removed from
the good beer scene. We take offense! Full Circle
Brewing Co. has been giving complementary issues
of the Celebrator away to our patrons
for a few years now. We have had a great response
to our brewing efforts.
Thanks and best wishes,
Don Anderson
Full Circle Brewing Company Ltd.
Dear Don:
No offense intended. Glad to hear you guys
are doing the good work in the Fresno area. Wouldn't
want to be a Full Circle jerk. Thanks for bringing
our attention to the good beer happenings in the
Central Valley. — Ed.

Dear Celebrator:
Keep my Beer News magazine a’comin’.
Next to Sports Illustrated's Swimsuit Edition,
yours is the best. I forgot, did you talk about
beer that month? Hmmm, maybe I need to get out
more often. You guys are the best.
Thanks,
Perry Lang
Valley Village, California
Dear Perry:
Be sure to check out our next swimsuit feature
in the June 2007 issue. And we promise to include
some beer references, too! — Ed. |
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| Tom Dalldorf is publisher
and editor of the Celebrator Beer News. |
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