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/// HEARD IT THROUGH THE HOPVINE
 
FEBRUARY/MARCH 1996 » BACK TO HOPVINE INDEX
 
HEARD IT THROUGH THE HOPVINE
Are beer drinkers better lovers? Can ale improve your sex life? These questions are the subject of a Beermakers' Dinner at The Beer Bar at Cafe Centro in Rockefeller Center. Hosted by Brooklyn Brewery' s Ed Ravn and popular sex therapist Dr. Ruth Westheimer, these and other questions of beer and amore are the focus of tasting and discussion. (New Yorkers have all the fun!) Their point: " According to the Ancients, hops are a powerful aphrodisiac." A good reason why NOT to sit too close to those Northern California hop-heads...

Speaking of California, the new brewpub in P-Town (Pleasanton, CA) gets the award for the longest trade name in the industry: "Pleasanton Main Street Brewery at the Cheese Factory." That' s not only a mouthful; it should make for a challenging tap handle as well. Whatever it's called by the locals, they (and the new HopTown Brewery) will be known as the companies that put the "Pee" in P-Town...

Who put the Pete in People? People Magazine, that's who! Seen by millions, the mag/rag profiled brewing's quintessential "beer geek" flashing his "wicked" smile mid-January, thus elevating him to cult status. Will he be able to keep his "down-home," laid-back image, or will we see him with an entourage at next year' s GABF? Stay tuned...

Speaking of Beer Geeks: How many times have you said, "Be right back, honey, I'm going out to get some beer"? When Brooklyn CPA Paul Fichera said it recently, he flew from New York to San Francisco to pick up four cases of Sierra Nevada's Celebration Ale (unavailable this year east of Denver) and flew back! A coast-to-coast beer run!!! (Let' s hear it for frequent flyer miles.) Is this a first?...

That's the Christmas Spirit Dept.: St. Pauli Girl's new spin on the holiday promotion challenge featured "Suzi Santa," the 1995 St. Pauli Poster Girl herself, resplendent in Santa cap and a bag full of St. Pauli Girl beer. The first Santa on record with serious cleavage! You go, girl...

Meanwhile, in jolly olde England, 6,237 cans of beer were left in front of Parliament on Christmas Day to benefit London' s homeless, reports Newsweek. Jimmy Cauty, founder of the K Foundation (which was responsible), is quoted as saying, "If you are down and out, would you rather have a bowl of soup or a can of Tennent's? " Good point...

Thanks to American Breweriana Journal we learned that the Four Peak Brewing Co. in Tempe, AZ, offered a free glass of beer to anyone bringing in a pumpkin. The pumpkins were used in making the brewery 's pumpkin beer! (How did this idea escape Bill Owens?)...

We also learned that Heileman is trying to turn young beer drinkers into EX fiends! Their adverts proudly proclaim that "Men Think of EX 100 Times a Day" and "The Joy of EX." Does putting a bottle of it in your ear make you an EXual deviate? Drinking from someone else's bottle could contribute to EXually transmitted diseases! These EXual fantasies give us a pretty good idea of what 's going on in the minds of the marketing mavens at Heileman (sigh)... Meanwhile, Associated Press reports that Heileman continues to market Crazy Horse Malt Liquor in 40 states even though Minnesota and two other states have banned its sale. Native Americans and others say that using the leader's name on a bo ttle of beer is offensive, especially because Crazy Horse opposed alcohol consumption and predicted devastating consequences for his people if they drank.

Alaska No Questions Dept.: Alaskan Brewing Co. in Juneau put that large -- and largely unpopulated -- state on the map a few years ago with their superb Pale Ale and Smoked Porter. Now the wonderful folks at Humpy's Alehouse in Anchorage are bringing the beer world to that fair city this month for the Great Alaskan Beer Festival. There' s still a lot of frontier in them there parts. Consider the cafe/motel located between Anchorage and Fairbanks called "Skinny Dick's Halfway Inn." Anchorage also boasts the Great Alaskan Bush Company (a strip joint). Whaddaya mean, "Alaska OR Bust?" I'm there...

Just got an e-mail request from the Bermuda Triangle Brewing Co., Bermuda's first and only microbrewery. Seems they' re looking for an experienced brewer. They offer competitive salary, benefits and incentives (like sunshine, beaches, no taxes -- income, capital gains or sales!). Just when I was getting ready to call, I thought, " Hey! Didn't we already write about this last year?" Hmmmm, brewers disappearing at the Bermuda Triangle Brewing Co.? If you want to take a chance, you can call them at 441-238-2430.

If someone were to ask you to name three manmade foods that still sell well even though they date back to prehistoric times, say, "Beer, bread and sausage." Yerwelcome...

More reasons to bless Coors Field in Denver: The new stadium being built for the Atlanta Braves will include a brewpub too (as will the proposed stadium in San Francisco for the Giants!)...

This beer thing is catching on! Webster's New World Dictionary added "biscotti," "balsamic vinegar" and "microbrewery" to this year's edition. (These things take awhile sometimes...)

There is no truth to the rumor that two aliens got out of a flying saucer at this year's Oktoberfest and said, "Take me to your lederhosen!"

 

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