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DECEMBER 2013/JANUARY 2014 » BACK TO HOPVINE INDEX
 
HEARD IT THROUGH THE HOPVINE
Upset Hindus are demanding that the Brookvale Union brewery in New South Wales, Australia, apologize and withdraw its ginger beer, which carries juxtaposed images of Hindu deities Lord Ganesh and Goddess Lakshmi, calling it “highly inappropriate.” Seems the brewery used the head of Ganesh (an elephant-headed deity with four arms) on the body of Lakshmi (she also has four arms) on the label. The Universal Society of Hinduism stressed that Lord Ganesh and Goddess Lakshmi are highly revered in Hinduism. This ancient religion has had many hundreds of years to get over the fact that one of their gods has the head of an elephant with a pretty serious trunk, but Hindus were not amused by the commercial usage. Now, had Carlsberg used it on its Elephant beer… Philanthropist and entrepreneur Jacob Busch (of the Anheuser-Busch family) has been appointed chief executive of Cigirex, one of those trendy electronic cigarette companies now getting some smoking traction. Whether the young Busch can make the new company a contender in this smoking-hot field remains to be seen, but he could start working on an electronic marijuana cigarette so he could resurrect the legendary “This Bud’s for You” campaign…

World’s Most Expensive Bottle Opener Dept.: A video is making the rounds on YouTube showing a helicopter with a bottle opener duct-taped to its skid trying to open a beer bottle taped to the end of a pole. The footage was recorded at the end of a three-day national helicopter tournament in the city of Laiwu, in eastern China. While the pilot in the video quickly popped the top off the brew, competition officials explained that he didn’t receive any points because he damaged the mouth of the beer bottle, a violation of contest rules. Naturally, they used a Chinese beer for the stunt, so no real beer was hurt in this activity…

Brewed Awakening Dept.: Parents at a Colorado school were outraged when their kids were encouraged to visit the local Coors brewery to earn extra credit in science class. Seems the teacher wanted students to learn about the brewing process as part of a lesson on fermentation. But one mother of a 15-year-old student at the high school in Arvada, Colo., said having kids visit the brewery encourages underage drinking. What next? Taking the kids to visit an investment bank to learn how to cheat people out of their homes, bundle the worthless mortgages and sell them off for huge profits and crash the economy?… All this and a World Series, too? Boston Beer (NYSE: SAM), the 1985 start-up that has made brewer/owner/spokesman Jim Koch a billionaire, recently had its stock rating raised to Outperform (from Perform) at Williams Capital Group. Catalysts included revenue growth and a good buying opportunity after recent weakness, raising the price objective for Boston Beer from $210 to $263… lock, stock AND barrel…

A Florida coast TV news chief meteorologist had three empty beer cans, an unopened beer and a half-full Budweiser under a Texas A&M ball cap in the console of his Jeep when he was arrested recently after he blew through a four-way stop. We’re thinking his high was soon to be replaced by a stubborn low with a somewhat cloudy future in the weather biz … So you think Northeast beers are under-hopped? A “substantial” amount of brewing hops spilled onto an Upper Macungie road in the Lehigh Valley after the drivers of two tractor-trailers tried to avoid a collision. Look for a beer called Black Top Hop IPA soon to be released. Or maybe not…

A Michigan craft brewery has created a special beer label to commemorate the christening of the new aircraft carrier Gerald R. Ford. Founders Brewing Company said the special label for its pale ale pays homage to the nation’s 38th president, who grew up in Grand Rapids, Mich. Susan Ford Bales, daughter of the late president, christened the launching by smashing a bottle of American sparkling wine across the ship’s hull. We don’t waste Ford beer on this sort of thing. Fortunately, no one was hurt in the bottle smashing…

There are no Gatorade showers or milk drinking to be seen after winning a baseball game in Japan, just beer rocketing out of thousands of shaken bottles. According to Japanese professional baseball players, the victory beer fight is the pinnacle of a big win — where your emotions and happiness can explode in a single, fantastic beer-soaked moment. The tradition dates back to 1959, after the Pacific League’s Nankai Hawks won the championship game. One of the players, Carlton Handa, a second-generation Japanese American from Hawaii, shook a bottle of beer over the victorious players’ heads, imitating the champagne fights of major league victories in the States. A tradition was born that has been greatly expanded. It is now common to see as many as 5,000 bottles of beer being sprayed during victory beer fights. Ah, American culture is spreading…
 

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