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DECEMBER 2012/JANUARY 2013 » BACK TO HOPVINE INDEX
 
HEARD IT THROUGH THE HOPVINE
Producers of alcoholic beverages LOVE to see their products on the big screen and often pay big money to make it happen. Think Heineken and the James Bond franchise. Paramount Pictures’s new action adventure film called Flight has an alcohol- and drug-addicted pilot (Denzel Washington) nursing a can of Budweiser while flying a commercial airliner. The A-B boys were not amused and are demanding the label not be shown. Good product placement but not a great endorsement. This Bud’s not for pilots…

Cool Beer Names Department: DC Brau Brewing Company won a silver GABF medal for its Belgian pale ale called Your Favorite Foreign Movie. Steely Dan geeks will get the reference immediately… Speaking of beer names, a new brewery has opened in the brewery-rich city of Vista, Calif., called the Belching Beaver Brewery. Who doesn’t want to walk into a bar and say confidently, “I’d like a Belching Beaver, please…”

People really love trying to predict election results by having foods face off as stand-ins for the candidates. President Obama led most food-based election polls by a wide margin, but craft beer site BeerJobber had a special promotion in which a pro-Romney beer was set against a pro-Obama one, and the results were surprisingly even. Standing in for Governor Romney was the “Nobama Brew” from Oklahoma City–based Huebert Brewing. The brew was a bit light on specifics regarding what it actually tastes like, but according to the site, it’s a wheat brew “infused with patriotism and freedom.” The brew contains alcohol, which means Romney couldn’t actually drink it. President Obama was represented by White House Porter, the “Entitlement Porter” from Long Island–based Blue Point Brewing. BeerJobber founder Sean Nevins came up with the idea and said that sales were pretty even, giving the edge to the Obama beer…

Trick or What?! Sierra Nevada is proud of the efforts of longtime fan Matt Phillips, who painstakingly carved the iconic Sierra Nevada Pale Ale label on a pumpkin that was illuminated only by a candle. Edible art, for sure! Hope you got some beer for your efforts, Matt. Treat!… NASA’s zillion-dollar robot, Curiosity, landed on Mars and immediately got to work. Early pictures show no signs of ESPN, beer or pizza. This pretty much confirms that men are NOT from Mars…

The San Francisco Giants won the World Series, and there was a lot at stake… including beer! San Francisco’s 21st Amendment Brewery threw down a bet with Kalamazoo-based Bell’s Brewery for beer and bragging rights. At stake: The winner would get cases of the loser’s beer, and the loser’s staff had to wear the winner’s branded shirts for a day in the brewery. “The excitement in our neighborhood near AT&T Park is at a fever pitch,” said 21st Amendment Brewery’s cofounder Nico Freccia. “And what better way to really get our competitive juices flowing than to battle over a couple of cases of beer from our friends at Bell’s in Michigan.” And from Bell’s: “Nothing goes together better than baseball and beer, especially when your team [ahem, the Tigers] wins,” teased Laura Bell, marketing director for Bell’s. We’re certain that lots of Bell’s beer was consumed at 21A a few weeks ago…

Sometimes you feel like a nut: Talk about adjuncts: Wynkoop Brewing Company in Denver, formerly owned by Governor John Hickenlooper, introduced a new beer that had beer geeks balling at this year’s GABF in Denver. Wynkoop’s ballsy Rocky Mountain Oyster Stout was brewed with actual sliced and roasted (wait for it) bull testicles. Yikes! That must have taken a lot of balls. Turned out it did. The idea sprang from an April Fool’s joke last spring and got a spurt of publicity. Then it was, like a tired stud, put out to pasture. This fall, the idea came again, this time in the fertile minds of those at Wynkoop, who had a ball brewing it to climax. The beer received ejaculatory national media attention, including some from testicle taste tester Anderson Cooper on his daytime talk show, and from the Today show, with Kathie Lee Gifford and Hoda Kotb. According to Wynkoop spokes-model Marty Jones, “The meaty foreign-style stout weighs in at 7% abv and has three BPB [balls per barrel].” Marty, that’s just nuts…

I was out for a few drinks with some friends and had a few too many beers and then topped it off with a nice Scotch. Not a good idea. Knowing full well I was at least slightly over the limit, I did something I’ve never done before: I took a taxi home. Sure enough, I passed a police roadblock, but because it was a taxi, they waved it past. I arrived home safely without incident, which was a real surprise. I have never driven a taxi before and am not sure where I got it…
 

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