subscribe » advertise » wholesale » contact us
ColumnsReviewsFeaturesRegionalVideosBlogs
/// HEARD IT THROUGH THE HOPVINE
 
JUNE/JULY 2010 » BACK TO HOPVINE INDEX
 
HEARD IT THROUGH THE HOPVINE
High-tech Beer Dept.: MillerCoors has launched a “craft” beer with no mention of Miller or Coors on the package. How “crafty” is that? Colorado Native is “brewed” by AC Golden Brewing Company and will be distributed only in Colorado — for now. The brand has an interactive “SnapTag” that, if photographed on a mobile device and e-mailed to a specified phone number, allows the brand to begin a conversation with its drinkers. (Whoa there, partner. I’ve had a few conversations with my beer and all that but didn’t need a “mobile device.”) After e-mailing a picture of the logo, a drinker will first get a reply asking for date of birth. If the reply indicates that the person is 21 or older, he or she will be queried with Colorado-centric trivia about hobbies and interests, and the database will remember the answers and use them to craft future communications and offers to each individual drinker. Expect messages on outdoorsy activities such as hiking or skiing, Colorado sports trivia, or notices about bar nights and special offers. Kinda like a Little Orphan Annie decoder ring that tells you to “Drink Ovaltine”? Swell. I’d rather “listen to my beer” (thanks, Fred Eckhardt) than have it pitch me…

Speaking of high-tech beer: You have probably already heard that Hopworks Urban Brewery in Portland, Ore., created Hopworks Gigabit IPA to persuade Google to build its high-speed fiber network in Portland, but you may not know that the recipe for the beer is now “open source.” Linux beer? Take that, Bill Gates! If you are interested in brewing this beer, you can Google the recipe…

Apple Computer had the reputation for being a company considered the CIA of technology secrets. Then there was that night at a Redwood City, Calif., beer garden. An Apple employee took a prototype iPhone out on a drinking binge (always a good idea) and left it at the bar! Ooops. Worse, a writer for Gizmodo found it and published its private parts. “I underestimated how good German beer is,” the Apple guy reportedly typed into the next-generation iPhone he was testing in the field (cleverly disguised as an iPhone 3GS). It was his last Facebook update from the secret iPhone, reports Gizmodo, and the last time he saw the iPhone before leaving it on a bar stool and stumbling home. Not the first time German beer has been responsible for a breach of security. Apple got the top-secret device back, but the episode revealed something about the coming iPhone technology and got the company millions worth of free publicity. Ooops, indeed…

President Barack Obama followed through on his hockey bet with Canada, sending beer to Prime Minister Stephen Harper after Canada won the men’s gold medal game on Sidney Crosby’s overtime goal. What did Obama send the PM? Molson Canadian, according to reports. Harper and Obama had each wagered a case of beer on the outcome. However, our President tossed in an extra case of Yuengling for Harper, the President’s brew of choice had he won the friendly wager. Yuengling is the oldest family-owned brewery in the United States. Molson is, well, large…

There’s yet another war brewing in Europe. This time it’s between Euro brewing companies over whose is bigger. Last November, BrewDog, a three-year-old Scottish microbrewery, released a new brand called Tactical Nuclear Penguin. The beer set a new record for alcohol strength, weighing in at 32% alcohol by volume. Jim Watt, one of BrewDog’s cofounders, says that some 400 bottles of Tactical Nuclear Penguin are being shipped to a few stores in California and New York City, including a Whole Foods location, and about half of the consumers buying beer from the BrewDog Web site are from the United States. Watt’s eyes are clearly fixed on the American market. “We’re keen to push the envelope,” he says. As explained in a cheeky video on the company’s Web site (warning: the clip contains simulated penguin sex), the brewery was able to attain such a high alcohol content for its product by freezing the beer at a local ice cream factory. A warning label on the Tactical Nuclear Penguin bottle does state: “This is an extremely strong beer; it should be enjoyed in small servings and with an air of aristocratic nonchalance. It is exactly the same manner you would enjoy a fine whisky, a Frank Zappa album or a visit from a friendly yet anxious ghost.” The drinking games continued in February when a German brewer, Schorschbrau, released a 40% alcohol by volume beer called Schorschbock. The BrewDog boys fired back a few weeks later with their latest high-octane concoction. Sink the Bismarck! checks in at 41%, enough to reclaim the “world’s strongest beer” mantle (the name is a not-so-subtle reference to the famous German battleship deployed during World War II). For now, Sink the Bismarck! is available for purchase only on BrewDog’s Web site, and the 500 or so bottles that BrewDog has produced are already sold out. Watt promises that more are on the way. Because of the painstaking process involved in producing such a strong drink, an 11.2-ounce bottle of Sink the Bismarck! costs some $60. Tactical Nuclear Penguin costs about $53 a bottle and can also be ordered online. After getting some flack from the antialcohol groups, BrewDog came out with a 1.1% alcohol by volume brew meant to tame the critics. Its name? Nanny State. You go, brew dawg…

 

Advertisement

 

home » columns » reviews » features » regional » videos + » blogs » events » subscribe » advertise » wholesale » contact us

© Celebrator Beer News | Dalldorf Communications, Inc. All rights reserved. Hosting provided by RealBeer.